The SF Bay Guardian explains most of what's wrong with this really disturbing campaign ad featuring Twitter officials. The ad is for a business tax measure on our current ballot, Proposition E, for which I will now emphatically not be voting. It features new tech-employed colonists complaining about the existing city and deciding, like the Masters of Krikkit in Douglas Adams' Life, The Universe and Everything, that it'll have to go.
[A thought later: no, Krikkit probably isn't fair. It's more as though these tech figures feel they have bought themselves a city and that, as with any home designed by others, there will have to be certain renovations to make it really suitable.]
The rich, demanding newcomers pictured in the ad seem to think high-tech machines should be brought in to get rid of anything in San Francisco that doesn't serve their lifestyle. The only speaker in the ad who states a valid complaint is a Spanish-speaking woman, implicitly less rich, who is fed up with hipsters in her neighborhood. As the Guardian says, the most disturbing moment is when an authority figure behind a desk claims nothing can be done for her.
I'm posting about it here because I don't even want to look at Twitter right now.